26 June 2006

Quote of the day: Conventional wisdom (Freakonomics)

I've been reading the best-selling non-fiction book, Freakonomics, by Steven Levitt and Stephen Dubner. I found the following quote insightful:

It was John Kenneth Galbraith, the hyper literate economic sage who coined the phrase “conventional wisdom.” He did not consider it a compliment. “We associate truth with convenience,” he wrote, “with what most closely accords with self-interest and personal well-being or promises best to avoid awkward effort or unwelcome dislocation of life. We also find highly acceptable what contributes most to self-esteem.” Economic and social behavior, Galbraith continued, “are complex and to comprehend their character is mentally tiring. Therefore we adhere, as though to a raft, to those ideas which represent our understanding.”

No comments:

Post a Comment