The author purports that the best way to run goes back to the roots of human civilization when we ran barefoot. The key is to land lightly on your forefoot and not on your heel. Here are some quotes from the article.
The “one best way” isn’t about footwear. It’s about form. Learn to run gently, and you can wear anything. Fail to do so, and no shoe — or lack of shoe — will make a difference.
Back at the lab, Lieberman found that barefoot runners land with almost zero initial impact shock. Heel-strikers, by comparison, collide with the ground with a force equal to as much as three times their body weight.