Avoiding your work is, paradoxically, a common problem in any creative career. Perhaps it has to do with perfectionism. Artists, writers, scientists, etc only go into their respective fields because they have a passion to create their own masterpiece. But the years of work involved in creating that work is terrifyingly intimidating.
Writers have come up with various ways to combat procrastination. According to a friend of mine, Ernest Hemingway wrote one page everyday even when he had a hangover. Another writer wrote four pages a day after which he could polish all the silverware he wanted.
I want to come up with a physicist version of this method and I have arrived at the following proposal: do one hour of research every morning.